Thursday, January 17, 2008

MBAJ Explained

MacBook Air Jordan was coined because it seems so analogous to the shoe.

Nike makes great tenny-boppers. No question. They add the name "Air Jordan" to a pair, the price goes up a smidgeon, and they sell a ton of them on the coolness factor. The coolness factor doesn't make the shoes any more or less great. It's just good marketing.

Apple makes great computers. If you don't agree, please leave a comment so I can be really inhospitable. I need the practice. They made it ├╝ber-thin and light and called it MacBook Air, jacked up the price a bit, and they'll sell them by the truckload on the coolness factor. It's still an awesome computer (Mac. Natch.), and Apple is learning how to market pretty good these days.

So anyway, that's my story and I'm sticking to it.

Is it drafty in here?